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Privacy Policy

Declaration on data protection and permission for the use of data at Swim Essentials.

Data protection is a question of trust and your trust is in our interest. In order to make you feel safe when visiting our websites, we strictly comply with the legal requirements when processing your personal data and we want to inform you here of the registration and use of data by us. The following data protection statement explains to you what information about you is registered on our websites, how we process and use this data and with whom you can contact us for questions.


1. Responsible authority and rights of the person concerned

The responsible authority for registering, processing and using your personal data within the meaning of the Privacy Protection Act is The Essentials B.V. (hereinafter: Swim Essentials). Swim Essentials can be contacted as the responsible authority via the following contact details:

- By post: Swim Essentials, De Ring 8-10, 5261 LM, Vught, The Netherlands

- Telefax: +31 (0) -0737113713

- E-mail:

You can receive information about your data stored with us free of charge at any time, and your right to correction, blocking or deletion of your data. Please contact the above contact details. If you wish to object to the registration, processing or use of your data by Swim Essentials in accordance with these data protection provisions in their entirety or for certain measures, you can also send your objection by e-mail, fax or letter to the aforementioned contact details.

2. Registration, processing and use of personal data

Person-related data is data about business or personal circumstances of a specific or to be determined natural person. This includes, for example, your name, your telephone number, your address as well as all the file details that you provide us with when registering and when creating your customer account.

2.1 Customer account

We create a customer account for every customer who registers with us via the "register now" function, i.e. a password-protected direct access to his file data stored with us. Here you can view details of your completed, outstanding and recently sent orders or manage your personal details and the newsletter.


2.1.1 Create customer account

The following information is mandatory when registering for a customer account (mandatory information):


- Your email address

- Your password

- Your first name

- Your last name

- Your gender

- Authorization for creditworthiness checking and data protection provisions

You only need to state your invoice and delivery address when you place an order. For your order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the receipt and the sending of your order and in general to be able to communicate with you. We also use your e-mail address for your identification (as login name) when you register in your customer account.


2.1.2. Use of the customer account

You can use your Swim Essentials customer account to log in to the various European Swim Essentials online shops. We only pass on your details to these services when you log in there. Should it not concern services from The Essentials B.V. , the data will also be passed on only with your permission, which you can give in the associated registration process. If you do not log out of your customer account, you will be automatically logged in. This function allows you to use part of our services (eg "Wish List") even without re-registering with the customer account. For security reasons, however, you are again requested to enter your password, for example if your personal details need to be changed or you want to place an order.


2.1.3. My preferences

You can indicate on Swim Essentials if and which brands or categories you find particularly interesting and which brands do not interest you. For this you have access to the so-called "My preferences" function; you can view and adjust your information at any time in your customer account. With the help of your information we will, among other things, personalize your home page in order to make our service even more relevant and interesting for you.

2.2 Registration, processing and use of your personal data

We record and process your data and store them for the entire settlement of your purchase, including any subsequent indemnifications, for our service departments (for example: "My preferences"), the technical administration, our own marketing objectives (more information on this under point 2.3 ) and to prevent punishable acts and deception. Your personal data will only be passed on to third parties, insofar as this is permitted by law, also for the purpose of contract settlement or settlement, for marketing purposes or if you have given your permission in advance. In the context of the order processing, for example, the service providers we use (such as, for example, transporter, logistics company, banks) receive the necessary data for order and order processing. The data thus transmitted may only be used by our service providers to perform their duties.

2.3 Use of your data for advertising purposes

In addition to processing your data for the completion of your purchase at Swim Essentials, we also use your data for the following purposes: to permanently improve your buying experience and to shape it in a customer-friendly and individual manner; to communicate with you about your orders and about certain products or marketing campaigns; and to recommend products or services that might interest you. We use existing information for this purpose, such as receipt and read receipts of e-mails, information about the end device used by you, your connection to the Internet, operating system and platform, date and time of the visit to the home page, or products you have viewed. and information that we receive from you (including automatically transferred or generated information). We also use your order history. You may lodge an objection to the use of your personal data for advertising purposes at any time in its totality or for certain activities, without any other costs than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail, fax, letter) is sufficient for this.


2.3.1 Newsletter

To send the newsletter, we use the e-mail address you have provided and require your confirmation that you, as the owner of the e-mail address, agree with the receipt. If you do not want to receive a newsletter from us anymore, you can lodge an objection at any time without incurring other than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail, fax, letter) is sufficient for this. Of course you will also find an unsubscribe link in every newsletter.


2.3.2 Product recommendations by e-mail

As a Swim Essentials customer you regularly receive product recommendations from us by mail. You receive these product recommendations from us irrespective of whether you have subscribed to a newsletter. In this way we want to provide you with information about products from our collection that could be of interest to you based on your last purchases. If you do not wish to receive any product recommendations or in its totality any advertising messages from us, you can lodge an objection at any time without incurring other than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail, fax, letter) is sufficient for this. Of course you will also find an unsubscribe link in every e-mail.


2.3.3 Advertising banners

We also use the data collected during your visit to show you so-called advertising banners. These are advertisements that we place on third-party pages. This usually happens with the use of so-called cookies or pixels. Our aim is to make the advertising offer more useful and interesting for you, so you will see in particular the products that you have already viewed on our site or products that resemble the products you have viewed (so-called retargeting). . In the context of the advertising banners, we only work with pseudonymous data; information in non-coded textual form about your person (eg your name or your e-mail address) will not be stored in the cookies. More information about cookies, pixels and retargeting can be found under point 4 and point 7 of this policy.


2.3.4 Games of chance, market and opinion research

In case of games of chance, we use your data for the purpose of notifying won prizes and advertising our offers. Detailed instructions can be found in the terms and conditions of the relevant game of chance. We also use your data for market and opinion research. We do not use the data registered in the context of market and opinion research for advertising purposes. Detailed instructions (in particular on the evaluation of your information) can be found in the context of the relevant survey or where you enter your information. Your answers to surveys will not be passed on or published to third parties. Against the use of data for market and opinion research you can lodge an objection at any time in its totality or for certain activities, without other than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail, fax, letter) is sufficient for this. Of course you will also find an unsubscribe link in every survey.


3. Creditworthiness check

In order to offer you the best possible options for choosing the method of payment, we must protect you and us against misuse. That is why we send the personal data required for a solvency check, including your address details, to Experian NL. Reachable via:

Online contact form: E-mail: Telefoon nummer: 0900-experian (0900-39737426) Address: Postbus 16604, 2500 BP Den Haag Visiting address: Office building 't Schip Consumers' desk 9th floor Verheeskade 25 2521 BE The Hague

who performs a corresponding assessment on the basis of mathematical-statistical methods. When calculating the probability value, your address details are also used. We use the received information regarding the statistical probability of a payment failure ("probability value") for an informed decision regarding the payment options to be granted to you.

Insofar as you do not agree with the manner (s) of payment offered by this automated method, you can inform us in writing or by e-mail to We will then review the decision in view of your position.

You may lodge an objection against passing on your details to Experian at any time. A communication in textual form (eg e-mail, fax, letter) is sufficient for this. However, we would like to point out that in that case you can only use the prepayment as payment option.


4. Cookies

4.1 Introduction

As indicated in the cookie banner, Swim Essentials makes use of various types of cookies, web beacons and JavaScripts on its websites (hereinafter jointly referred to as "cookies").

In this cookie policy we explain what these cookies are, what these cookies are used for and how you can adjust the settings of your browser to accept cookies or not. Accepting cookies is not a condition for visiting our cookies. website. We point out, however, that the use of the shopping cart function and ordering products are only possible with the activation of cookies.


4.2 Permission

For some of the cookies used by Swim Essentials, you must give prior permission on the grounds of Dutch law. This cookie policy indicates which cookies are involved.

By clicking "I agree" in the cookie banner or by continuing to use this website, you agree to the placement of all the cookies described below when visiting this website or other websites of Swim Essentials. You will continue to use this website (and thus agree to the placement of all cookies) by clicking on any part of the Swim Essentials web pages (with the exception of opening this cookie policy or the privacy statement of Swim Essentials) or by surfing to other pages of The Essentials BV websites. If you do not agree to the placing of all cookies as described in this cookie policy, you should not use the websites of The Essentials B.V. and leave it.

4.3 What are cookies?

A cookie is a small text file that is placed on your computer during a visit to a website. Information is stored in this text file. This information can be read by the website on a later visit. Some of these cookies are necessary because otherwise the site can not function properly. Other cookies are used to increase the user-friendliness of the site for the visitor. For example, for the safe remembering of your user name and language preference. This means you no longer have to fill in this information every time you visit. Some cookies are used to show you targeted advertisements on the Swim Essentials websites.

Web beacons are small graphic images on a web page that are hidden from the user, and that allow visitors to visit and use a web page.

A JavaScript is a program that is placed on the peripheral of the user and executed from the peripherals. By executing this program, Swim Essentials can determine where the visitor is and what actions are carried out. In this way, Swim Essentials gains better insight into the behavior of the visitor, enabling Swim Essentials to better structure the website and advertise it more specifically on the internet.

4.4 What types of cookies does Swim Essentials use and for what?

The cookies used by Swim Essentials can be divided into different categories, as explained below.

Functional cookies

This category of cookies is necessary to ensure that the website works properly. These cookies ensure, for example, that information from one page is taken to the next. This way you do not have to enter the same information each time. These cookies also ensure that certain preferences that you have indicated for the use of a Swim Essentials website (such as language settings or the size of the text) are remembered for future use of the websites. Your prior consent is not required for the use of these cookies.

Analytical cookies

These cookies are necessary to permanently connect our websites to the wishes of our users by identifying in an anonymized manner how users use our websites. Given the small impact of these cookies on your privacy, no permission is required for the use of these cookies. These analytical cookies also include cookies that are placed and read by third parties for Swim Essentials, such as Webtrekk and Google Analytics. 

Social Media cookies

In order to easily share the content of our websites with others by means of buttons, we use social media cookies from the social media parties, so that different social media parties can recognize you. For the cookies that the social media parties place when clicking on the buttons and the data that can be collected with them, we refer to the statement of these various parties. Your consent is required for the use of these cookies.

- Facebook

- Twitter

- Pinterest

Advertisement / profiling cookies

On The Essentials B.V. websites are displayed. Some of these advertisements use cookies. These cookies are placed on our website by us and by third parties so that advertisements relevant to you can be displayed. Your consent is required for the use of these cookies.

For example, we use Doubleclick, a service from Google to show you relevant advertisements. Through the use of this service we collect information based on prior visits to our or other websites on the internet. Hereby a pseudonym identification number (ID) is assigned to your browser to check which advertisements were displayed in your browser and which advertisements were called. The cookies do not contain any personal information. A transfer of this data by Google to third parties takes place only on the basis of legal requirements or in the context of the processing of order data. A transfer of this data by Google to third parties takes place only on the basis of legal requirements or in the context of the processing of order data. Under no circumstances will Google combine your data with other data registered by Google.

You can prevent the registration and processing of the data created by the cookie and related to your use (including your IP address) by Google by notifying you on the following link available browser plugin downloads and installs. Alternatively, you can use Doubleclick cookies on the Digital Advertising Alliance site via the following link deactivate.


Affiliate cookies

The category of advertising cookies also includes cookies that are used for 'affiliate marketing'. These cookies provide information about the effectiveness of a displayed advertisement; the cookie keeps track of whether a purchase has been made in response to an advertisement displayed. Based on this information, the advertiser of the relevant advertisement can be rewarded.

Given the small impact on the privacy of users, no permission is required for the use of these cookies.


Tracking cookies

Tracking cookies are used to gather information about your surfing behavior on our website, so that we can analyze our website and continue to improve the website. We also use these cookies for future advertising purposes.

Your consent is required for the use of these cookies.


Unforeseen cookies

Due to the operation of the internet, Swim Essentials can not always check which cookies are placed by third parties via our websites. An example of how this can happen is if website content that is stored with other parties is shown on our websites. If this is the case, we appreciate it very much if you let us know.

Click here for a list of the cookies we use. Although Swim Essentials tries to keep this list up-to-date, it is possible that the list is not always up-to-date.


4.5 Change cookie policy

Swim Essentials may from time to time make changes to this cookie policy, without informing you of this, because, for example, its website or the cookie regulations change. Changes will take effect immediately as soon as they are published on the website. We advise you to consult this cookie policy regularly in order to be informed of any changes and, if desired, to adjust the settings. By continuing to use this website, you agree to any changes to the cookie policy.


5. Log files

With every access to the Swim Essentials sites, usage data are transmitted by the relevant internet browser and stored in protocol files, the so-called server log files. The data records stored in it contain the following data: date and time of the call, name of the called-up site, IP address, referrer URL (origin URL from which you arrived on the websites), the amount of data sent, product data and version information of the browser used. We evaluate these log file data records to further improve our offer and the Swim Essentials shop and to make it more user-friendly, to detect and correct errors faster and to manage server capacities. At the same time, we use the log file data records as a defense against attacks on our Swim Essentials shop, eg in the context of so-called distributed-denial-of-service attacks, which are aimed at accessing our Swim Essentials shop. by blocking an overload with requests.


6. Web analysis

In order to continually improve and optimize our offer, we use so-called tracking technologies. For this we use the services of Google Analytics and Webtrekk.

6.1 Google Analytics

This website uses Google (Universal) Analytics, a web analysis service from Google Inc. ( Google (Universal) Analytics uses methods that allow you to analyze the use of the website, such as "cookies", text files that are stored on your computer. The information generated about your use of this website is normally sent to a Google server in the U.S. sent and stored there. By activating the IP anonymization on this website, the IP address for the transfer within the member states of the European Union or in other treaty states of the treaty on the European Economic Area is abbreviated. Only in exceptional cases is the full IP address to a Google server in the U.S. transferred and abbreviated there. The anonymized IP address provided by your browser in the context of Google Analytics will not be merged with other Google data. You can prevent the registration of the data created by the cookie and related to your use of the website (including your IP address) at Google as well as the processing of this data by Google, by the browser plug-in available under the following link. to download and install: .

As an alternative to the browser plug-in you can click on this link to prevent the registration by Google Analytics on this website in the future. An opt-out cookie is stored on your end device. If you delete your cookies, you must click the link again.

7. Retargeting and data recording by third parties for advertising banners

In the context of retargeting and advertising banners, we use third-party services that place cookies on our site. These are the following providers: 

- Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, V.S.;

- GmbH, Rotherstr. 16, 10245 Berlin, Duitsland;

- Adform Germany GmbH; Gr. Burstah 50-52, 20457 Hamburg, Duitsland;

- Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, V.S.;

- Criteo CIL, 32 Rue Blanche, 75009 Paris, Frankrijk;

- The Rubicon Project Ltd., Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR, Verenigd Koninkrijk;

- Yieldlab AG, Colonnaden 41. 20354 Hamburg, Duitsland;

- Xaxis, Inc., 132 West 31 Street, 9th Floor, New York, NY 10001, V.S.;


8. Secure data transfer

Your personal information is sent to us safely by encrypting it. Of course this also applies to your order and also to the customer login. We use the encryption system TLS (Transport Layer Security) or SSL (Secure Socket Layer). In addition, we protect our websites and other systems by means of technical and organizational measures against loss, destruction, access, change or dissemination of your data by unauthorized persons.